Staging Packages
Bringing all
the potential magic of WeWork to life through a scalable staging process
— founding member
space/product design
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details
oct 2019 - present
project type - office
wework.com
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background
WeWork is the pioneer in space-as-a-service. It has always had a core focus on design, exhibited by its stunning common areas. But due to exponential growth, the company didn’t have a staging process—leaving a huge opportunity to showcase possibilities in vacant offices and close sales. I decided to take a swing at it.
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skills
user data
personas
storytelling
versioning
ideation
form giving
How do you create a successful, scalable staging process with limited resources?
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solution
Cracking and piloting a staging process that can be scaled on a market, region, and world-wide level.
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process
“cracking it”
Compiling user data, I determined the industries my location caters to and created corresponding personas. Collaborating with sales, I determined the vacant offices that are passed on sales tours—matching offices with personas.
With budget and scrappiness top of mind, I sourced spare furniture from my building. I topped off my supply with one of my favorite activities—thrifting.
Then came the fun part——
using supplies + personas to build
out the space.
small format
offices
office #1
Designed for a female marketing executive in her mid 30s with a creative flair.
office #2
Designed for a male lawyer in his late 40s who has a serious respect for an afternoon drink and that old-book smell.
medium format
offices
office #3
Designed for a couple of 20-something millennials with a brand consulting startup—and a love of all things quirky.
office #4
Fulfilling a special purpose as a bonus room for the many puzzlers + gamers among us, with an intent to strengthen community.
large format
offices
office #5
Designed for a full team of L-shape loving, 30-something techies at a blooming software company.
office #6
Designed for a set of publishers and their assistants who appreciate a breakout space and a cozy reading nook.
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process
”piloting it”
I summarized the process (with best tips and tricks) and presented it to my market. I was able to meet my budget, spending only $298.
Although sales were disrupted due to COVID, the staging turned offices. To accommodate the new priority of professional distancing, I also created COVID-friendly layouts.
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reframe
How do you scale this process to buildings with no spare furniture and to individuals who would not consider themselves design savvy?
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process
“scaling it”
My original presentation led to the founding of a team, assigned to designing a new internal product, "Staging Packages.” Staging packages are pre-approved bundles individuals can simply purchase and place.
As a team, we worked through the general features and logistics of the product—creating a prototype proposal.
lessons.
01• Personas are powerful
Designing for an individual (who shares characteristics with your target segment) creates a tailored focus and additional motivation—for an overall better product.
02• Collaboration = Synergy
Effective communication is key to true collaboration. When that communication is present the sum of the whole really can be > than its individual parts. Diverse perspectives surfaced important features, key to our success.